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Mantener clientes una necesidad vital, perder un cliente un lujo

 Hubo un tiempo en el que solíamos salir ahí fuera a conseguir nuevos clientes con un precisión bastante alta. Encontrábamos un mensaje que funcionaba, un medio probado de alcanzar a los potenciales candidatos y hecho!. Nuestro crecimiento estaba asegurado. Hoy en día las cosas han cambiado y mucho.

La satisfacción...¿es suficiente?

 La satisfacción es una percepción del valor recibido frente al esperado, si el valor recibido es igual al esperado entonces un cliente estará satisfecho, es decir habremos cubierto sus expectativas.

La ley de Pareto también vale para nuestros clientes

 El 80% del volumen de negocio de una empresa se concentra en el 20% de sus clientes y el 80% de la rentabilidad que obtiene una empresa se concentra en los negocios que realiza con el 20% de sus clientes.

3 razones para fidelizar a tus clientes

 Ofrecer una buena calidad ya no marca la diferencia, limitarse a cumplir con atributos o beneficios básicos de productos y servicios es satisfacer expectativas, necesario pero no suficiente, “hasta ahí podríamos llegar” piensa el cliente.

En el contexto actual hay una serie de razones que hacen cada vez más necesario poner en marcha medidas para fidelizar a los clientes:

Internet en la fidelización. Una visión para las empresas.

 Internet es un canal de comunicación que no debe entenderse como algo independiente de nuestra operativa comercial, para maximizar todo su potencial tenemos que integrarlo en nuestra oferta .

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