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SmartGrey te ayuda a conocer y premiar a tus clientes

La ley de Pareto también vale para nuestros clientes

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 El 80% del volumen de negocio de una empresa se concentra en el 20% de sus clientes y el 80% de la rentabilidad que obtiene una empresa se concentra en los negocios que realiza con el 20% de sus clientes.
Esto es lo que viene a decir la ley de Pareto. Esta ley no es una teoría económica sino que es un concepto desarrollado a partir de miles de observaciones empíricas.
La ley de Pareto se cumple con alguna variación porcentual en todos los sectores, salvo cómo me comenta un buen amigo mío, en mercados turísticos, por ejemplo en el sector comercial de poblaciones muy turísticas.
¿Qué conclusión podemos extraer?
Que las empresas, en general, deben centrar sus mayores esfuerzos en fidelizar a aquellos clientes que aportan el 80% del volumen y el 80% de la rentabilidad.
¿Y tú qué opinas? ¿Se cumple en tu negocio esta máxima?

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